Creative & digital
The creative and digital sector includes industries such as TV, film, computer games, programming, performing arts, visual arts and advertising.

Facts & figures
The creative & digital sector includes performing arts, visual arts, software creation and development and advertising. The creative industries sector contributed £109bn to the UK economy in 2021. The UK was the fifth largest exporter of creative services in 2020.
Career progression
There are a wide range of entry level jobs across the creative & digital sector these include:
Learn more about career 'levels' in our FAQs.
With experience you can progress within creative & digital taking on more responsibility with higher earning potential:
Learn more about career 'levels' in our FAQs.
More advanced careers in creative & digital relate to management or more specific roles related to the running of a business such as marketing, finance, and Human Resources.
- Programmers
- Software Engineers
- Web Design and Development
- Marketing/Advertising Director
Learn more about career 'levels' in our FAQs.
Most advertised roles within this sector in the West of England include:
Top skills requested by employers
Skills for creative & digital jobs can be split between ‘general’ skills and ‘specialist’ skill. General are transferrable between sectors and sought by most employers, whilst specialist skills are more focused on the sector.
Communications
Management
Planning
Problem Solving
Leadership
Agile Methodology
Marketing
Software Engineering
Programming Languages: JavaScript, SQL, Python, C#
Creative & digital green jobs
Many Creative and Digital companies are working to become more sustainable and develop more sustainable products. There are green elements featured in many roles, including:
- Furniture restorer
- Live event rigger
- Cultural learning and participation officer

Labour market information
All teachers, students and parents should have access to high-quality information about future study options and labour market opportunities both nationally and locally.
To access a downloadable copy of the data featured on this page please see link below.
